Missed Call Revenue Calculator
YOUR TAKE-HOME EXERCISE
The Missed Call Audit
Run it on your own numbers
Monthly missed calls × 0.3 × patient lifetime value × 12 = annual revenue recoverable
Your clinic numbers
Monthly missed calls
50
Check your phone provider — most can export a call log
10
300
Patient lifetime value ($)
$1,000
Average total spend over a patient's relationship with your clinic
$200
$5,000
Monthly Comms subscription ($)
$500/mo
2-3 Clinicians: $500/month on a 12-month commitment
$100
$1,000
Calls recovered/mo
15
at 30% conversion
Monthly recovered
$15,000
calls × lifetime value
Annual recoverable
$180,000
over 12 months
Annual sub cost
$6,000
Breakeven bookings
0.5 / month
Annual net return
$174,000
Why 0.3? Heidi's published data shows 30%+ of otherwise-missed calls are converted when an AI receptionist responds immediately. Patient lifetime value varies by discipline — chronic condition practices typically run higher. Adjust both sliders to match your clinic's reality.
Real example — Fitz, Wangaratta
93 missed calls over a single weekend × 0.3 = 28 recovered bookings
28 × $1,000 lifetime value = $28,000 from one weekend.
$500/month subscription. She called it a no-brainer.
28 × $1,000 lifetime value = $28,000 from one weekend.
$500/month subscription. She called it a no-brainer.
